Set the Default Before the System Does

Default Effect Consulting helps everyone define their voice, structure their content, and build strategy that resonates in with a human audience in a world drifting into an AI space. We don’t chase algorithms — we build presence that lasts.

We offer AI Workshops for organizations of every size.

Consultation

Marketing Strategy Consulting

What that looks like...

  • Strategy & marketing consulting on integrating AI into marketing, knowledge sharing, and team workflows

  • Governance frameworks for brand voice, structure, and internal systems

  • Search visibility support through SEO/GEO strategy for emerging generative tools

  • Scalable content systems and messaging that align with how people (and platforms) actually engage

Not just more work. Better systems. Clearer outcomes.

Default Effect helps organizations build strategic marketing infrastructure that actually works — from AI workflows and governance to the content and systems that support them.

This is about working smarter, staying visible, and getting ready for how discovery and communication are evolving.

Two vintage-style computer monitors with brightly lit screens, one larger with purple and blue accents and one smaller with orange controls, set against a dark background.

The Future of Search is Generative.

Are You Ready?

Search isn’t what it was. AI systems are rewriting how content is discovered, interpreted, and delivered — and most brands are still optimizing for a world that’s already gone.

If your strategy doesn’t account for AI, you’re not just behind.
You’re invisible.

We help you stop reacting and start defining how you’re found, by systems and by humans.

Build with Purpose, Not Hype

  • Frame it.

    Every AI workflow, system, or search strategy starts with structure. Whether you’re setting up governance, refining team processes, or getting clear on how AI will impact your business — the framework matters.

  • Train it.

    AI isn’t plug-and-play. We help you shape team awareness, guide adoption, and integrate AI tools with intention. No shiny-object syndrome — just tools that serve your goals, not the other way around

  • Align It.

    From brand voice to discovery strategy, we align the content, systems, and outcomes so your team isn’t reacting — they’re leading. Whether it’s SEO, GEO, or content that supports real workflows, this is where it all comes togethe

Digital display screen showing a message in red text that says "GAME OVER" with colorful icons above it.

Tired of winging it?

Default Effect is for…

  • Non-Profits & Organizations who want to learn about AI

  • In-house marketing leads who need systems, not vibes

  • Content teams who want strategy that scales

  • Brands facing AI disruption who need clarity and structure

  • Leaders building voice-ready and search-aware ecosystems

Human-to-human in a world obsessed with AI. We want to empower you to be confident in working with your AI efficiency partner.

When it comes to marketing, You don’t need more content. You need a plan that doesn’t collapse the second Google, OpenAI, or your exec team changes direction.

AI Workshop & Training

AI Workshop & Training

Empowering people, not replacing them

AI shouldn’t feel overwhelming. Default Effect Consulting offers custom workshops that meet your team where they are — from first-time users to those ready to level up.

We make AI practical, not abstract. Through hands-on sessions, your team learns how to use tools like Word, Teams, and Google Workspace more efficiently, understand prompts, and build everyday confidence with AI.

No hype. No fear. Just real skills that make work simpler, smarter, and more human.

Let’s build confidence in the age of AI.

Contact Us

Helping You set the default…

I'm June Alexander, a marketing consultant & strategist with more than a decade of experience helping brands get their message straight, their operations aligned, and their content actually working for them. When organizations feel stuck, scattered, or unsure how to show up in front of the right audiences, I’m usually the one they call.

My background spans agencies, tech companies, nonprofits, small businesses, and B2B teams. I’ve led content, SEO, and digital strategy; rebuilt messaging frameworks; improved cross-functional workflows; and created systems that help teams scale without losing their voice.

I built Default Effect Consulting because marketing today is more complex than ever. AI isn’t a standalone solution; it’s one piece of a much larger ecosystem that includes brand, content, SEO, user behavior, and how people discover information. I help clients make sense of that landscape: from traditional search to the evolving world of AI-driven discovery (yes, I borrowed Gen AI's favorite phrase).

My work includes marketing strategy, content and SEO consulting, and guidance on how AI fits into the picture. I also offer AI workshops and training for teams who want practical, approachable support without the hype. Whether you’re navigating AI Search, building smarter processes, governance, or strengthening your messaging, I’m here to help you move with clarity and confidence.

I’m available for consulting, workshops, speaking engagements, and hands-on training sessions designed to meet people where they are, whether they’re marketing leaders, operators, or beginners who simply want to make tech work for them.

Copyright © 2025 - Default Theory, LLC. All rights reserved.